Harrow Email Marketing, Email Marketing Services, Middlesex, London
We recently received an email from someone telling us that email marketing is dead ?????
Now if it was 'that dead' why wouldn't they be telling us that via the state of the art 'all singing all dancing solution' that has replaced email marketing ?????
It has be said that the first statement certainly isn’t true per se, but what has to be appreciated is that email marketing has changed. No longer can companies get away with blanket emailing all their customers / prospects / contacts etc with the same email marketing message.
The source of the email we received (re : email marketing is dead) sends out the same emails to customers and prospects irrespective of whether you’ve made a purchase or not. That also means that if you were once a prospect and have since become a customer you will get 2 emails each time they send which can get rather irritating after a while.
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This kind of contact and campaign is not longer acceptable to people. Your email marketing campaign needs to be somewhat smarter to take into account just who your recipient will be and their relationship to your business.
It doesn’t have to be rocket science by any sense of the imagination but takes a little more planning and control which will reap the rewards as you will be ahead of the game in comparison to your competition.
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Larger companies have always gone through a process of customer segmentation in their email marketing campaigns and that is where businesses of all shapes and sizes can learn a lot. The same approach can be applied to their email marketing campaigns albeit on a different scale.
The majority of businesses have a customer list and / or database and maybe have never really explored the possibilities from an email marketing perspective. If your business wants to look into email marketing or you might want to discuss your current campaign please contact us for an informal chat, it might make all the difference.
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