Harrow Pay Per Click Marketing, PPC Management, Paid Search, Middlesex, London

The disciples of search engine optimisation will generally scoff at the suggestion that there can be real value in a well structured PPC (Pay Per Click) campaign, let alone the fact that the two can work hand-in-hand, and therefore needn’t be mutually exclusive.

There are some very good reasons why a PPC / Pay Per Click campaign might be a good idea :

• Pre planning for an organic (natural search) campaign to test how certain keyphrase combinations work.
  
  
• Initial web-site launch as a temporary boost of traffic levels before any organic campaign has kicked in.
  
  

• A permanent solution for  :

Long tail keyphrases where web-site constraints may make a natural search campaign impractical.

Very competitive search terms where high rankings for search terms may take years to achieve at major cost e.g. insurance.

Business promotional campaigns and sponsorship deals (real advertising) that are short-lived where a permanent web presence is not necessary.

• To sit alongside and complement your organic listing. There are some significant benefits with this little utilised approach in terms of organic clicks and budget management.
  
  
  

You don’t have to be number one in the paid search listings !!!!

And if anybody in this space tells you otherwise ask them to justify it !!!!

In fact, unless you’re a high budget, brand name advertiser it is much better to be elsewhere.

We call this  :

Budget Sensitive Ad Placement !!!!

And it can save you a small fortune in cost for clicks if approached in the right way.

Pay Per Click (PPC) is at the end of the day another string to the internet marketing bow and should be considered alongside other activities. If you're looking for a professional, reliable, forward thinking company to undertake your Pay Per Click marketing and campaign management please call for an informal chat.