Harrow Social Media Marketing, Social Networking, Middlesex, London
It’s the hot topic and could well be for some time – Social Media Marketing and Social Networking !!!!
Well the first thing that we’d like to make clear is that it’s not just about Twitter and Facebook although they are important sites where you most likely need to ‘hang out’.
Facebook is certainly getting a lot of press right now but if you dig a bit deeper there are some very interesting stats from some of the other social networking sites. From a Social Media Marketing perspective this is good news as it enables activity on a number of different fronts to maximise online exposure and opportunities.
When we explore a particular Social Media Marketing campaign there are many other Social Networking sites out there that may be worth investing some time.
The key aspect about Social Media Marketing and Social Networking in general is ‘the social’ ! That absolutely needs to be understood and musn’t be under-estimated. People like to know and understand people before they take the plunge and explore business opportunities.
Even when the relationship has reached the business stage there still has to be a relatively high degree of social interaction to maintain a balance of work vs play.
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It can be so easy to fall into the trap of ‘sales at whatever cost’ which will invariably lead to loss of followers on Twitter and the equivalent on other social networking sites.
For SME’s who have mastered the understanding of ‘the social’ aspect the next key consideration for Social Media Marketing is that they are creating a brand and a presence on the social networks.
Bigger companies are using this to great effect but in a very simple way – they are asking customers for input and feedback, something they have most likely been doing for decades !
The difference this time is that they are using technology to deliver this on a major scale.
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This is where Social Media Marketing really comes back to basics – a communication tool underpinned by technology and effective Social Media Marketing exploits just that ! Does it really need to get any more complex than that ? Although it does need a serious investment of time, planning and on-going monitoring.
A lot of SME’s get blown away by what appears to be the ever changing landscape of Social Media Marketing. If you’re investigating a Social Media Marketing campaign or want to revamp your current activity please contact us, we promise not to over-complicate what can and should be a simple process.
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